| 1 | 10 Jul
11 Jul |
The life of a Digital Marketer
What is Integrated Digital Marketing? |
Brooke Lowry
John Williams
Chapter 1 |
Practice test
Mimic Pro intro |
| 2 | 17 Jul
18 Jul |
Overview of digital IMC
Adtech and the advertising economy |
John Williams
Natasha Callister
Chapter 7 |
Web authoring and hosting
neocities.org |
| 3 | 24 Jul
25 Jul |
Search engine marketing: organic
Search engine marketing: paid |
John Williams
Chapters 4, 5 & 6 |
Test 1
Mimic Round 1 |
| 4 | 31 Jul
1 Aug |
Email marketing
Content marketing: visual design principles
|
Leanne Ross
Chapters 8 & 2 |
Mailchimp
Mimic Round 2 |
| 5 | 7 Aug
8 Aug |
Content marketing: effective text content
Content marketing: effective graphical content |
Leanne Ross |
Test 2
Web authoring
Mimic Round 3 |
| 6 | 14 Aug
15 Aug |
Social media marketing
Search engine marketing: management (PPTX, 1.4MB)
| Leanne Ross
Chris Dzikiewicz
Chapters 9 &10
|
Hootsuite
Mimic Round 4 |
| 7 | 21 Aug
22 Aug |
Mobile marketing (PPTX, 13.0MB)
Strategic issues in Digital Marketing (PDF, 1.8MB) |
Shijiao Chen
Tony Garry
Old Chapter 12
See Blackboard |
Test 3
Google AdWords
Mimic Round 5 |
|
Mid Semester Break 28th Aug — 1st Sep
|
| 8 | 4 Sep
5 Sep |
Analysing text data (PPTX, 2.3MB)
Analysing web logs and tracking data (KPIs) |
Sherlock Licorish
John Williams
Chapter 3 |
Google Analytics
Mimic Round 6 |
| 9 | 11 Sep
12 Sep |
Business models for digital offerings (PDF, 3.0MB)
The IoT, trust and ethics (PDF, 1.9MB) |
Tony Garry
See Blackboard |
Test 4
Spreadsheets (formulas)
Mimic Round 7 |
| 10 | 18 Sep
19 Sep |
Digital and social CRM
Marketing Automation (PDF, 2.4MB) |
Rowhan Kelly
Louise Blakely
Chapter 11 |
Hubspot
Spreadsheets (graphics)
Mimic Round 8 |
| 11 | 25 Sep
26 Sep |
The consumer experience online
The dark side of the internet & social media |
Sander Zwanenburg
See Blackboard |
Test 5
Mimic Round 9 |
| 12 | 2 Oct
3 Oct |
Consumer welfare and empowerment
Digital Marketing Ethics |
John Williams
See Blackboard |
Mimic Round 10 |
| 13 | 9 Oct
10 Oct |
Technological & social trends
Course review and exam preview
|
John Williams
All staff lecturers |
Class discussion and feedback |
|
Note: This course is under heavy development to match content with current industry needs, and some content depends on the availability of guest practitioner experts. Consequently the scheduling of topics may change. Any changes will be notified in class and on Blackboard.
|
